Products listed under the 'Generic' brand are usually unbranded goods like valves or steel wheel rims. All products come from our preferred and tried and tested manufacturers and generally speaking are items where the specific manufacturer or brand is deemed to be inconsequential to the performance and function of the product. If the brand or manufacturer are of particular importance to your order please feel free to contact our sales team who may be able to advise which manufacturers goods we currently have in stock and whether your preferred brand can be provided should you have one.